=====Course unit: Quantitative marketing=====

  * Title in French: Marketing quantitatif
  * Course code: tba
  * ECTS credits: 1
  * Teaching hours: 25h
  * Type: elective course
  * Language of instruction: English
  * Coordinator: Renaud Bourlès
  * Instructor(s): Vincent Archer (LD Mobile), Pascal Ferroro (Enov research), Denis Garcia (Makazi), Sarah Möller (Oreca)

**Brief description**

This course is an elective course aimed at anyone interested in applying scientific methods to marketing. 

**Learning outcomes**

  * Know how to build and study a marketing study
  * Understand the issues of web-larketing and data marketing

**Course content**

  - Marketing studies: How to build a study (a survey) and how to treat the resulting information
  - Data Marketing: introduction to the issues linked to web-marketing (big data, tender, graph theory)