Title in French: Marketing quantitatif
Course code: tba
ECTS credits: 1
Teaching hours: 25h
Type: elective course
Language of instruction: English
Coordinator: Renaud Bourlès
Instructor(s): Vincent Archer (LD Mobile), Pascal Ferroro (Enov research), Denis Garcia (Makazi), Sarah Möller (Oreca)
Brief description
This course is an elective course aimed at anyone interested in applying scientific methods to marketing.
Learning outcomes
Course content
Marketing studies: How to build a study (a survey) and how to treat the resulting information
Data Marketing: introduction to the issues linked to web-marketing (big data, tender, graph theory)