Différences

Ci-dessous, les différences entre deux révisions de la page.

--- en:ddefiando2022 [2024/06/28 15:18] – modification externe 127.0.0.1
+++ en:ddefiando2022 [2024/07/26 11:31] (Version actuelle) – cpouet
@@ Ligne 11: / Ligne 11: @@
   * Language of instruction: French
   * Coordinator: tba
-  * Instructor(s): Augustin Amann (S4M), Vincent Archer (S4M), Aurélien Poissonier (DGAFP), Régis Chenavaz (Kedge BS), Antoine Winckels (Air France)
+  * Instructor(s): Augustin Amann (S4M), Vincent Archer (S4M), Aurélien Poissonier (DGAFP), Regis Chenavaz (Kedge BS), Antoine Winckels (Air France)
-  * //Last update 04/07/2022 by C. Pouet//
+  * //Last update 26/07/2024 by C. Pouet//
 ==== Brief description ====
@@ Ligne 19: / Ligne 19: @@
   *  **Quantitative marketing** (24 hours) taught by Augustin Amann and Vincent Archer,
   *  **Data and macroeconomics** (24 hours) taught by Aurélien Poissonier,
-  *  **Yield management** (24 hours) taught by Régis Chenavaz and Antoine Winckels,
+  *  **Applied data science** (24 hours) taught by Nathan Rouff and Antoine Winckels,
   * **Data Project:  modeling and validation ** (20 hours) taught by tba.
@@ Ligne 32: / Ligne 32: @@
 ==== Course content ====
 === Quantitative marketing===
-   - Data processing
+   - Introduction to prescriptive analytics
-     * Data: a story of representation
+   - Interpretability and maching learning
-     * Data in business
+   - Application to revenue management
-     * From segmentation to dynamic targeting
+   - Application to predictive maintenance
-  - Marketing from a Data Scientist point of view
-     * Context: the data world
-     * Scoring
-     * Statistics
-     * Correlations
-     * Automatic learning
-     * Supervised classification
-     * Perspectives
 === Data and macroeconomics ===
 This course aims at giving a broad view of macroeconomic data. It is structured around three questions: