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+ | =====Course unit: Quantitative marketing===== | ||
+ | * Title in French: Marketing quantitatif | ||
+ | * Course code: tba | ||
+ | * ECTS credits: 1 | ||
+ | * Teaching hours: 25h | ||
+ | * Type: elective course | ||
+ | * Language of instruction: | ||
+ | * Coordinator: | ||
+ | * Instructor(s): | ||
+ | |||
+ | **Brief description** | ||
+ | |||
+ | This course is an elective course aimed at anyone interested in applying scientific methods to marketing. | ||
+ | |||
+ | **Learning outcomes** | ||
+ | |||
+ | * Know how to build and study a marketing study | ||
+ | * Understand the issues of web-larketing and data marketing | ||
+ | |||
+ | **Course content** | ||
+ | |||
+ | - Marketing studies: How to build a study (a survey) and how to treat the resulting information | ||
+ | - Data Marketing: introduction to the issues linked to web-marketing (big data, tender, graph theory) |