Différences

Ci-dessous, les différences entre deux révisions de la page.

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+++ en:marq [2019/01/10 17:14] (Version actuelle) – cpouet
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+=====Course unit: Quantitative marketing=====
+  * Title in French: Marketing quantitatif
+  * Course code: tba
+  * ECTS credits: 1
+  * Teaching hours: 25h
+  * Type: elective course
+  * Language of instruction: English
+  * Coordinator: Renaud Bourlès
+  * Instructor(s): Vincent Archer (LD Mobile), Pascal Ferroro (Enov research), Denis Garcia (Makazi), Sarah Möller (Oreca)
+**Brief description**
+This course is an elective course aimed at anyone interested in applying scientific methods to marketing.
+**Learning outcomes**
+  * Know how to build and study a marketing study
+  * Understand the issues of web-larketing and data marketing
+**Course content**
+  - Marketing studies: How to build a study (a survey) and how to treat the resulting information
+  - Data Marketing: introduction to the issues linked to web-marketing (big data, tender, graph theory)